The sweet world of Haribo

From the colorful gummy bears to the flavorful wine gums, Haribo is synonymous with sweet treats and happy moments. Let’s dive into the delicious history of this iconic candy brand and discover what makes it so loved by young and old alike.

In 1920, German entrepreneur Hans Riegel Sr. began to realize his dream by founding his own confectionery company. He named his company Haribo, as an abbreviation of his own name and the city where it all began: Hans Riegel Bonn. The first Haribo sweets were fruit gum products, including the legendary gummy bears that would soon conquer the world.

It didn’t take long for Haribo to become known for its innovative and flavorful sweets. From the colorful and flavorful wine gums to the soft and sweet liquorice, Haribo soon managed to capture the hearts of candy lovers. The iconic gummy bears, with their distinctive texture and flavor, have become a symbol of fun and enjoyment all over the world.

Today, Haribo has become one of the world’s largest candy manufacturers, with a presence in more than 100 countries. The range includes a wide variety of sweets, from traditional favorites to new and innovative flavors. Whether you like fruity, soft, sweet or sour, there is always a Haribo sweet to suit you.

One of the most special things about Haribo is the way it brings people together and creates happy memories. Whether sharing a bag of gummy bears during a movie night, handing out wine gums at a birthday party or enjoying a handful of liquorice on a road trip, Haribo sweets are always there to share joy and connect.

With its rich history, iconic sweets and worldwide fame, Haribo has become a timeless favorite for young and old alike. Whether you are looking for a sweet treat for yourself or a unique gift for a friend, with Haribo you will always be right.

Dive into the delicious world of Haribo and be enchanted by the flavors, colors and joy of these iconic sweets. Whether you are a fan of gummy bears, wine gums, liquorice or anything in between, there is always something to enjoy at Haribo. So go on an adventure and discover the sweet surprises Haribo has to offer!