How Duyvis conquered the drinks table

Duyvis is a name familiar in every Dutch household. Whether you’re hosting a cozy get-together, watching a sports match, or just fancy a snack, chances are Duyvis is on the table. But how did this iconic brand grow into the snack giant it is today? From a small family business to the Netherlands’ best-known nut specialist, Duyvis has a rich history and a wide range of tasty products.

Duyvis’ origins go all the way back to 1806, when Teewis Duyvis inherited an oil mill from his uncle in the Zaan region. Back then, the company had nothing to do with snacks but focused on producing oil from seeds and nuts. From 1961, Duyvis began to specialise in snacks when the company decided to shift its focus to nuts, a smart move that led to the production of the roasted and salted peanuts that would make the brand famous.

It was the start of a new phase for Duyvis, and soon the brand became synonymous with high-quality nuts and snacks. In the years that followed, the range grew and new flavors and products were introduced. Today, Duyvis is part of US snack giant PepsiCo, but the brand retains its Dutch roots and continues to innovate in the world of snacks.

Many people know Duyvis mainly for their peanuts, but the range is much wider than that. Of course, the classic salted peanuts are still popular, but Duyvis now offers a wide choice of different flavors and types of nuts, from spicy borrel nuts to honey peanuts. There are also the famous oven-baked borrel nuts, which are crunchy on the outside and full of flavor on the inside.

But Duyvis does not limit itself to just nuts. Their range also includes various dip sauces, which go perfectly with crisps and other snacks. The famous Duyvis dip sauces, such as French Onion and Sweet Chili, have become a regular feature at get-togethers and parties across the country. It is this versatility that makes Duyvis such a popular brand; there is always something for everyone.

What sets Duyvis apart from other snack brands is their constant focus on innovation and quality. They regularly experiment with new flavors and products to keep surprising their customers. Think of exciting limited edition flavors of snack nuts or new sauce variations. Yet they remain true to their core values: the highest quality and the tastiest flavors.

In addition, Duyvis is responding to the growing demand for healthier snacks. They offer options that contain less fat or are oven-baked instead of deep-fried. This keeps the brand relevant in a changing market where consumers are becoming more conscious of what they eat.

Duyvis is not just a brand, it has become part of Dutch food culture. A bowl of Duyvis nuts can be found at every get-together or party. Whether it’s a family barbecue, a sports game on TV, or a Friday afternoon drink at work, Duyvis is always there. Their slogans and commercials, such as ‘A handful of Duyvis, always hit!’, are therefore well-known to many and have deeply embedded the brand in Dutch society.

With more than 200 years of history behind it, Duyvis continues to evolve and respond to consumers’ changing taste preferences. Whether it is new flavors, healthier options, or innovative snack concepts, Duyvis remains a leader in the world of snacks.

Whatever the future brings, one thing is certain: Duyvis will remain a fixture on Dutch snack tables. The brand has proven itself as an icon that has provided conviviality and taste for generations. So, the next time you put a bowl of biscuits on the table, you know you are sharing a piece of Dutch snack history.