From candy to softdrinks

When we think of Mentos, the image of the iconic, fresh chewy jelly sweets immediately comes to mind. But in recent years, Mentos has proved that it is much more than just candy. What started with mints and fruity chewy candies has grown into a global brand that now also operates in the beverage industry. And not just any soft drinks: Mentos has put a unique spin on this segment with their non-carbonated soft drinks that contain bits of jelly, making you not just drink, but actually chew!

Mentos was founded in 1932 by Dutch brothers Michael and Pierre van Melle, who launched the fresh chewy soft drinks. From the beginning, the brand was known for its unique combination of a hard outer layer and a soft, refreshing core. In the 1990s, the brand grew explosively, thanks in part to its legendary ‘The Freshmaker’ campaigns, and captured the hearts of candy fans worldwide.

In recent years, Mentos has pushed the boundaries of refreshment by innovating not only in sweets, but also in drinks. The brand launched a new line of soft drinks that put a surprising twist on traditional drinking. These soft drinks are not like the regular carbonated drinks we are used to. Instead, Mentos offers a non-carbonated variant with bits of jelly in it, making for a unique drinking experience.

What makes these drinks special is the interplay of textures. While you enjoy the sweet, refreshing taste of the drink, you encounter small pieces of jelly that you can chew. This adds an extra dimension to the drink, making it not only a thirst quencher but also a snack experience in itself. This innovative approach fits perfectly with the character of Mentos: playful, innovative and always fresh.

Mentos has responded to the growing trend of carbonated drinks with their soft drink range. More and more consumers are looking for alternatives to traditional soft drinks that are lighter and less fizzy, without compromising on taste. The addition of jelly pieces makes Mentos drinks even more appealing to those looking for something new and unique in the soft drink world.

These soft drinks are particularly popular in Asia, where jelly soft drinks have been a hit for some time. With their entry into this market, Mentos has not only expanded their range but also shown that they can adapt to regional tastes and preferences. Combining the refreshing flavours we know from Mentos with an innovative twist in the form of jelly is a smart move that further strengthens their position as a refreshing and surprising brand.

While the core of the brand will always be their beloved candies, Mentos continues to innovate and expand into new markets. This fresh and playful approach ensures that they remain relevant, whether it’s candy, gum, or their unique soft drinks. One thing is for sure: with Mentos, refreshment always remains just a little bit different.